We designed and produced a handcrafted land of fairy tales to help Disney Jr launch their campaign with the goal to donate up to a million books to U.S communities in need.
This stop-motion animation is filled with adventures and dreams, showing the viewer how giving and getting a book can create unforgettable memories and open up possibilities for the future.
Client: Disney Channels Worldwide
Agency: Partnership Marketing & Creative, DCWW
Commissioned by Moo Studios / Believe Media
Live Action Directed by
Animation Directed by
Baz Sells / Joost Zoetebier
Director of Photography
With special thanks to G. F Smith, purveyors of finest paper http://www.gfsmith.com/