To launch a campaign showing the advantages of food vouchers for employers, employees and restaurants, we focused on the concept that a little goes a long way for everyone involved. Using tactile illustration, we highlighted how a small change can make a big difference by contrasting colourful papercrafted foods to illustrate the minimal cost involved in providing a better service. What better way to start your day then having some red milk? For a midday snack from your local supermarket, a blue sandwich perhaps? After work a nice relaxing dinner that comprises of a delicious purple steak and French fries. I was one of the creative directors on the project.
Agency: AIR / McCann
Jaime Kiss & Saulo Jamariqueli
Director of Photography
With special thanks to G. F Smith, purveyors of finest paper http://www.gfsmith.com/