Molton Brown has worked together with branding agency The Gild to create a campaign that embodies the spirit of their signature scent.
The work tells the story of the powerful but delicate neroli flower (orange blossom). Known for its incredibly short lifespan the film portrays the neroli’s transition from its awakening at dawn to its full blossom under the heat of the Andalusian sun.
The campaign pushes a dance steeped in history and tradition, to create a modern interpretation of flamenco.
The timeless cut of the dress was designed to allow Fiona Malena to perform the flower’s unfurling and to capture its blossom.
We collaborated with Process Photography on this piece, arranging the edit and post-production.
Director of Photography
Kevin Summers | The Gild
Laurence Dorrington | The Gild
Pablo Garcia Soriano
Editing, Composting and Motion Graphics