MOLTON BROWN - AWAKEN THE SPIRIT OF SEVILLE

Molton Brown has worked together with branding agency The Gild to create a campaign that embodies the spirit of their signature scent.

The work tells the story of the powerful but delicate neroli flower (orange blossom). Known for its incredibly short lifespan the film portrays the neroli’s transition from its awakening at dawn to its full blossom under the heat of the Andalusian sun.

The campaign pushes a dance steeped in history and tradition, to create a modern interpretation of flamenco.

The timeless cut of the dress was designed to allow Fiona Malena to perform the flower’s unfurling and to capture its blossom.

We collaborated with Process Photography on this piece, arranging the edit and post-production.

CREDITS

Directed by
Dirk Rees

Director of Photography
James Layton

Assistant
Will Kee

Dancer
Fiona Malena

Creative Direction
Kevin Summers | The Gild

Art Direction
Laurence Dorrington | The Gild

Grading
Pablo Garcia Soriano
Saulo Jamariqueli

Editing, Composting and Motion Graphics
Saulo Jamariqueli

Music by
Luca Sammuri