NHS - Be Clear On Cancer

Stop-animation ad for the NHS website, ‘Be Clear on Cancer’ Skin Cancer Campaign. To tackle a hard and complex subject such as cancer, the NHS needed a video that would give medical advice but still be engaging. For this stop-frame animation we have paper crafted a human organism to easily illustrate information and also to take away the taboo of getting yourself checked.

CREDITS

Client: NHS

Agency: M&C SAATCHI

Directed by
Saulo Jamariqueli & Jaime Kiss

Producer
Joost Zoetebier

Art Department
Victoria Bee
Jess Deacon

Assistants
Sophie Hardcastle
Hannah Miles
Kelsey Layne

Animators
Jess Deacon
Matias Liebrecht

Director of Photography
Arash Fatehi

3D Pre-Visualisations
Saulo Jamariqueli
Victoria Bee

Post Production
Saulo Jamariqueli

Rotoscoping
Sam Kerridge

With special thanks to G. F Smith, purveyors of finest paper http://www.gfsmith.com/