Stop-animation ad for the NHS website, ‘Be Clear on Cancer’ Skin Cancer Campaign. To tackle a hard and complex subject such as cancer, the NHS needed a video that would give medical advice but still be engaging. For this stop-frame animation we have paper crafted a human organism to easily illustrate information and also to take away the taboo of getting yourself checked.
Agency: M&C SAATCHI
Saulo Jamariqueli & Jaime Kiss
Director of Photography
With special thanks to G. F Smith, purveyors of finest paper http://www.gfsmith.com/