BRAND STAND - TEMPUR

Tempur is known for developing mattresses and pillows based on pressure absorbing material originally conceived by NASA. In their latest campaign they wanted to visually express how one feels when sleeping on a Tempur mattress.

The challenge was to make it look like the model was floating in the air, effortless and very comfortable. We used a combination of green screen, motion control and shooting at a high frame rate to achieve this look.

In post-production we cleaned all this up and added smooth, light animations to further convey the notion of weightlessness.

Directed by
Dirk Rees

DOP
Saulo Jamariqueli

Camera assistant
Cris Wiegandt

Art Direction
Rob Smith

Compositing
Guz Martines
Saulo Jamariqueli
Andy Hay

Editing, Motion Graphics, Colour Grading
Saulo Jamariqueli