BIG BUTTS PROJECT

BIG BUTTS PROJECT

As part of an in-house project at Nearly Normal Studio, we built huge cigarette butts and spread them out around Central London to highlight the problem of street littering. By recording the public’s reactions, we created a fun yet thought-provoking viral film that reflects our own social conscience and thoughts on sustainability.

Directed by
Nearly Normal

Creative Direction
Jaime Kiss & Saulo Jamariqueli