AVG - Privacy Fix

Traditionally known as an anti-virus firm providing free security software to PC users, AVG Technologies is currently in the process of repositioning itself as ‘the online security company’, with a longer-term aim to build a stronger presence with a broader consumer base.

PrivacyFix is a product by AVG which makes it easy for customers to manage their online privacy settings across a broad range of social media services as well as every day websites, and offers ways of blocking or minimising this. The app gives the user more insight into their data and privacy risks.

We created an animation showing one of these risks: how wifi tracking a smartphone can be used by retailers to covertly learn about their visitors.

CREDITS

Client: AVG

Agency: Waggener & Edstrom

Directed by
Saulo Jamariqueli

Design
Saulo Jamariqueli
Margherita Gaffarelli

Animation & Motion Graphics
Saulo Jamariqueli